We smoke meat in Saudi Arabia.

We make smoked food from Eastern European recipes, with a Saudi twist: halal, local beef where the quality holds, made here. The first product is a cooked and smoked beef sausage. In its home markets that kind of sausage is ordinary weekly food. On a Saudi shelf it is still thin. Shops already sell sucuk, mortadella, and hot dogs. They do not sell this sausage, made here, beef only, smoked over wood.

That is why we are building a small kitchen, not a giant plant. Enough to get the sausage right, and to sell it to people who already eat smoked beef.

We put this site up so the project has a public door. The look of the brand, and the full product line, can still be defined as we grow. A small smoked beef snack is interesting later, because it uses the same kitchen. It is not the launch.